The Art of Corporate Gifting: Choosing the Right Gift for Your Business Needs

The Art of Corporate Gifting: Choosing the Right Gift for Your Business Needs

Welcome to the art of corporate gifting!

Gone are the days of generic gift baskets or a standard bottle of grog.

Today, corporate gifting is all about personalised and thoughtful gifts that leave a lasting impression on your clients, customers, and colleagues. It's about expressing gratitude, building relationships, and spreading joy in the workplace.

Whether you're a seasoned gift-giving pro or a newbie in the corporate world, choosing the right gift for your business needs is a fun and exciting adventure.

So, get ready to unleash your inner gift-giving genius as we go through the 5-step process of choosing the right gift for your business needs and make your gift-giving experience a roaring success.

Step 1: Company Culture & Giftee’s Interests

You want to dodge gifts that are either meaningless or reflect your brand in a negative light.

Take for instance a standard bottle of grog - sure, it might be tasty, but does it really reflect your company or brand? Let's be real, unless you’re a winery then probably not.

If you want to wow your giftee's socks off, you need to find the perfect gift that represents your company culture and caters to your giftee's interests and preferences.

Let’s start with your company.

What does your business stand for? What values are the backbone to your company? Is it sustainability, creativity, joy, self-care, or supporting small local businesses? Whatever your values are, your gift should reflect the essence of your business.

Next, think about your giftee’s interests and preferences.

It's important to choose a gift that supports their values and interests and they will actually enjoy. Do they love food, art or saving the planet? Are they creative? Into self-care and well-being?

For instance, if your company values sustainability and your giftee is an eco-warrior, then gifting eco-friendly reusable coffee cups or reusable produce bags is a no-brainer. It shows you care about the environment and your giftee's passions.

By combining your company culture with your giftee’s interests, you’ll create a gift that’s thoughtful and personalised and will shine a super bright positive light on you and the company.

Step 2: Practical and Memorable

Get ready to make a (positive) lasting impression with practical and memorable gifts. You don't want your thoughtful gift to be forgotten immediately, right? We want a gift that's not only useful, but also brings a smile to their face every time they use it.

The secret to a practical and memorable gift is to make it unique, creative, and useful. Think reusable coffee cups, unique smelling candles (hello, Strawberry Champagne!), affirmation cards, puzzles, or cocktail/mocktail garnishes. These gifts are fun, creative, and positive, and will remind them of you every time they use them.

To take the memorable factor to the next level, personalisation is key. A handwritten card with a special message is a fantastic touch that'll make your gift truly unique and appreciated. And why stop there? You can even create a custom gift box tailored specifically to them, with all their favourite things.

Step 3: Budget

Budget is a biggie when it comes to corporate gifting, not just for your expense sheet, but also for how your giftee perceives your gift. A cheap gift could send the wrong message and make your client or employee feel undervalued and perceive you in a negative light. Yikes!

It's time to think outside the (gift)box and choose something that shows your appreciation for their contribution to your business. Sure, a $20 gift might be okay for a small investment, but no one wants to receive a $20 gift after dropping some serious dough into your company.

Instead, show your clients that you value their investment and want to say "THANKS" in a big way. Choose a high-quality gift that'll knock their socks off, that’s appropriate for their contribution and watch those long-term relationships flourish.

Step 4: Branding

Branding is important to give that luxurious WOW factor. But don't fall into the trap of thinking that plastering your logo all over everything will make you unforgettable - it’ll likely amp up the cringe-factor and leave them thinking they got a stock standard, thoughtless, generic gift. Eeek!

So, here's the deal: less is more. A subtle logo on a gift or packaging is perfect. Or, choose one item that reflects your brand in a fun and memorable way. Something that'll stick in their minds and make them smile when they see or use it and make them think of you.

The goal is to create a lasting impression that's fun and positive, not cringy and generic. So go ahead and show off your brand, but remember - moderation is key. Let's make sure people remember you in the best way possible!

Step 5: Logistics & Shipping

Let’s be honest, shipping gifts can be a total hassle. It's like trying to solve a puzzle, and the pieces never seem to fit together. Between the high costs, the fiddly packaging, and the endless trips to the post office, it can be tempting to throw in the towel and give up on gift-giving altogether.

Our best advice? Choose a gift that comes with shipping included. It's the gift that keeps on giving, without any extra stress or hassle.

And with our multi-ship feature, sending gifts to multiple recipients has never been easier. With just a few clicks, you can send the same or different gifts to multiple giftees, at multiple locations, without any fuss. It's like magic!

There you have it - the art of corporate gifting! With 5 simple steps, a dash of thoughtfulness and creativity, you can choose the perfect gift for your business needs. And who knows, maybe your gift will be the start of a long and fruitful relationship with your clients and employees.