Elevating Your Client Gifts: The Art of Unboxing and Thoughtful Branding

In the world of corporate gifting, where first impressions are crucial, packaging isn’t just a formality—it's an art. The unboxing experience is a make or break moment that will leave a lasting impact on your clients. I, myself, have been on the receiving end of a disappointing unboxing and I know it skewed my first impression of the company I had purchased from. What made the experience infinitely more underwhelming was that the company I had ordered from absolutely should have known better. Nonetheless, this experience had me rethinking the Glow and Gifts unboxing experience for our gift recipients.

The truth is, the devil is in the details. Every aspect of the unboxing process, from the moment your recipient lays eyes on the package contributes to the overall impression of your gift. It's not just about the items inside; it's about the entire journey. Think of it as a curated experience that should reflect your brand's identity and values - consider how incorporating touches of branding, handwritten cards, and surprise elements can transform a mundane gift into a memorable gesture.

Touches of branding play a key role here. But the key word here is ‘touches’ - you don’t want to be gifting all-branded-everything to your clients. Nothing screams “unthoughtful branded merch” more. So, while it might be tempting to slap your logo on everything, the real magic lies in subtlety. Consider incorporating your brand colours or subtle logo placement on the exterior of the gift and allow for the items inside to truly speak to your recipients. The key is to strike a balance between making your brand known and letting the gift shine on its own merit. Your branding should enhance the experience, not overpower it.

Handwritten cards are another element that adds a personal touch to your corporate gifts. In an time where just about everything is digital, a handwritten note stands out as a genuine and thoughtful gesture. It shows that you took the time to craft a message specifically for the recipient, reinforcing the idea that they are valued. This personal connection goes a long way in building relationships and fostering loyalty. And I get it, you might not want to spend your time handwriting all the cards, but that’s where the Glow and Gifts team has you covered in our corporate gifting experience.

So, how do you strike the perfect balance in creating an unboxing experience that resonates with your clients? The answer lies in putting yourself in their shoes. Imagine receiving the gift you plan to send. Does the thought of unboxing the gift excite you? Does it make you feel valued? If not, it's time to rethink your approach. Instead of relying solely on branded merchandise, focus on the overall aesthetic and feel of the packaging. Consider the emotions you want to evoke in your clients. Is it excitement, appreciation, or a sense of exclusivity? Tailor your unboxing experience to align with these emotions, where each detail reflects your brand's personality.

The unboxing experience is a golden opportunity to make a lasting impression on your clients, before they even get to see what items are included in the gift. By incorporating touches of *thoughtful* branding, embracing handwritten notes (we’ll hand write them for you!), and throwing in surprise and delight details, you can elevate your corporate gifts to speak volumes about your brand and the value you place on your client relationships.

We’re there for you, so you can be there for them.

Yours in gifts and stories,
Bianca ✨
Chief gifter & curator of rad networking events